Introduction
In today’s fast-evolving digital world, being ahead is quintessential. Therefore, I decided to upskill with the Advanced Digital Marketing and Communication program by MICA, powered by upGrad. I needed a platform that was relevant to industry needs and gave hands-on experience upGrad just offered that.
A Perfect Fit for My Digital Marketing Goals
The two main objectives I had in mind were gaining more knowledge in the field of digital marketing, mainly SEO, Content Marketing, Social Media Marketing, and Paid Advertising. upGrad is one of a kind due to its industry projects, such as creating BuzzCrave.
BuzzCrave: A taste of creativity and engagement with digital trends, innovative strategies, and content. I created it using upGrad’s practical-oriented curriculum, laying more emphasis on action insights rather than mere theoretical knowledge.
Building BuzzCrave: A Practical Experience
Another highlight in the course was the live projects at upGrad for which you can apply directly. For example, to create this blog, one has to choose a niche, set up the site using WordPress, and install Yoast and MonsterInsights plugins for SEO optimization and analyzing the incoming traffic on the site.
I had only generic knowledge of digital marketing when I enrolled in the course. Now, I am ready for major projects which involve running a paid campaign on Google AdWords and Facebook Ads. Thanks to upGrad, I have earned experience in creating high-quality SEO content which I use on BuzzCrave.
Why upGrad's Program Is Different
upGrad is one awesome community, with an equally fantastic support system. My mentors and the industry leaders are people who will shape the very future of digital marketing. Using their data-driven approach, every decision that I implement for BuzzCrave, whether it is choosing keywords or planning social media strategies, is absolutely aligned with the industry perspective.
A Bright Future Ahead with Digital Marketing Skills
The upGrad Advanced Digital Marketing program is not only letting me develop existing skills but also helping me be future-ready. Indeed, the learning and tools attained from the program are going to be super essential in building BuzzCrave as the epicenter for viral trends, marketing wisdom, and engaging content.
Conclusion
In the end, upGrad changed my career path and helped me convert my passion into a project I can be proud of. And if anybody is thinking of entering digital marketing or looking for upskilling, I would highly recommend upGrad. Its support helped me build a brand and a website resonating with the digital-savvy audience of today.
Want to know how it all happened, BuzzCrave, and my journey into digital marketing? Read our About page and know more about how we’re creating the buzz!